Reference
Liquidity for creative excellence: Cologne-based agency pro concept relies on factoring
Liquidity gives small and medium-sized enterprises the necessary scope to grow flexibly and in line with their needs. The example of our client pro concept illustrates how this works in practice: the company uses factoring from A.B.S. specifically as a financing solution for its expansion.
Staff50- Year2013
the founding
- Year2016
Winner of the POS Marketing Awards
Our client
pro concept
pro concept is dedicated to activating brands where consumers can be reached – at the point of sale and beyond. With a team of over 50 motivated experts, they develop creative and effective ideas that turn passers-by into buyers and transform brands into true ‘lovebrands’.
Equipped with state-of-the-art technology, the company always has its finger on the pulse. Based in the heart of Cologne, they implement innovative solutions using a versatile toolbox, thereby creating lasting experiences for brands and consumers.
About the company
Sector: Marketing and communications
Year founded: 2013
Employees: approx. 50
Website: www.proconcept-markenimpulse.de
Financing: Factoring
Factoring category: SMEs
The biggest challenge facing Cologne-based brand communications agency pro concept lies in the high proportion of project-based work typical of the industry. The result is that, in the fast-paced world of agencies, the firm has to manage a large number of high-calibre projects simultaneously. To continue delivering strong results and consolidate the business’s success through healthy growth, the SME entrepreneur Katja Ignatius-Löser has opted for factoring as an additional financing tool.
The approach
Access to credit for SMEs has deteriorated significantly in recent years as a result of Basel III. However, only those who manage to deploy their liquidity strategically to capitalise on growth opportunities can respond quickly and efficiently. To ensure that neither outstanding invoices nor long payment terms on the customer side strain the agency’s liquidity, A.B.S.’s full-service factoring is a vital tool for achieving the set growth targets.
Flexible growth financing with added-value service
The basis of pro concept’s agency financing is largely covered by retainers – the monthly flat fee for consultancy and project management services – as well as equity capital, whilst the agency’s growth is supported through the use of factoring. For the receivables sold, pro concept receives 100% liquidity from A.B.S. Global Factoring – 90% of which within 24 hours – and can thus always operate flexibly without having to provide personal guarantees for bank loans.
As a full-service factoring provider, however, we do even more for our clients. On the one hand, we take over accounts receivable and debt management to professionalise and streamline these processes. On the other hand, pro concept is 100% protected against payment risks through our credit insurance.
Why choose factoring with A.B.S.?
What was the deciding factor in choosing A.B.S. Factoring? Katja Ignatius-Löser, Managing Director of the Cologne-based agency pro concept, is convinced:
A common language
Communication – and this is only natural – is particularly important to the company: “We feel we receive personalised support and appreciate the close, straightforward contact with those in charge.”
A collaborative approach
Discussions on an equal footing and a willingness to compromise are key factors in working together: “Whenever disagreements arose, we always managed to find a solution that was satisfactory to both sides.”
Efficiency of accounts receivable management
Thanks to its close links with the client’s accounts department, pro concept remains closely attuned to its clients’ needs: “We particularly appreciate the fact that A.B.S. handles our debt collection for us. It’s efficient and usually more effective than if we were to do it ourselves.”
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